Our Team

One is too small a number to achieve greatness. Understanding this makes people values the importance of teamwork even more. Each team member has a role to play and be part of the big picture. We at LZ advisory come from diverse background, have different talent and each one of us have our own personal stories to tell yet all united with one vision, one goal and one common denominator – commitment to our clients and friends.

Choy Liang Zhou

Choy Liang Zhou

Financial Services Director
3x Pinnacle Gold , 3x Pinnacle Club

Is the journey or the destination more important?

Our journey will be more fulfilling if we can discover our dreams and develop our passions along the way. Each of us has a different starting point, as we come from diverse backgrounds and possess unique strengths and interests.

I believed that the journey, wherein we can become the best versions of ourselves, find our purpose, and reach our fullest potential, gives us greater meaning.

We live in a world of instant gratification, where everything must happen quickly. However, I believe that great things, such as good health and relationships, can only be achieved through cultivating good habits and maintaining consistency.

Cheryl Yeo Hui Ting

Cheryl Yeo Hui Ting

Financial Services Associate director
1x MDRT , 5x Pinnacle Club

“Be the reason someone feels seen, heard, valued and supported”

Having equipped with 7 years of banking experience and 8 years journey on this financial career, these are the reasons why I still continue doing what I am doing today. I always believe people well being and values comes before any success. In any aspects of life, be it your career, family, friends or clients, people are the fundamentals of everything. Listening is the best tool we can offer to anyone in good and bad times. Values are lighthouses, they are signals giving us directions, meaning and purposes. I am happy I can enable and influence these important life skillsets with the people around me , within my team and LZ Advisory!

Our people voices are highly valued and we centre focus on been heard, seen and supported ,which makes LZ Advisory a safe environment to thrive in!

“ Lasting success are built on people and values that last”

Liew Ying Hong

Liew Ying Hong

Financial Services Manager
4x MDRT , 4x Pinnacle Club

By valuing self-accountability and punctuality, we unlock the potential for success and build a foundation of trust and efficiency in all aspects of life."" Self-accountability and punctuality are two essential values that hold great significance in my life. I firmly believe in taking ownership of my actions and being accountable for the choices I make. Self-accountability means recognizing the power and influence I have over my own life, understanding that my decisions shape my outcomes. I strive to evaluate my actions honestly, learn from mistakes, and actively work towards personal growth.

In addition, punctuality is a value I hold dear. I believe that being punctual not only displays respect for others' time but also reflects my commitment, reliability, and professionalism. By valuing punctuality, I ensure that I am organized, prepared, and considerate of others' schedules. It also demonstrates my dedication to meeting deadlines and fulfilling commitments, instilling trust and dependability in both personal and professional relationships.

By embracing self-accountability and punctuality, I cultivate a sense of discipline and efficiency in my life, enabling me to make the most of every opportunity and achieve my goals effectively.

Gary Tan Jee Kuan

Gary Tan Jee Kuan

Financial Services Manager
2x MDRT

“Many hands make work light”

I am happy to see myself playing an important role in a very meaningful journey, assisting my colleagues in understanding their individuality, distinguishing themselves from others, play to their strengths to have better control of what they can accomplish, both financially and mentally. My clients, whom have entrusted me with their portfolio, empowered me with their confidence in my advice , enabling me to help more people for a longer time. When It could have been a gruelling 9 years in my career, thankfully, with LZA, my colleagues and clients, I have had an enjoyable and fulfilling journey whilst doing what I love, at the same time, I’m able to make time for the people I love.

Yap Pow Wee

Yap Pow Wee

Financial Services Consultant
5x MDRT

"Never worry about number. Help one person at a time and always start with the person nearest to you" - Mother Theresa.

Coming from a banking background, I am glad to have embarked on this rewarding career with LZ Advisory the past 8 years because of the life I have impacted through proper financial advisory. Through the years, I've forged many meaningful relationship with my clients and I find special interest in retirement and protection plans.

Cindy Han Yizhi

Cindy Han Yizhi

Master Financial Services Consultant
3x COT , 4x MDRT

“Real knowledge is to know the extent of one’s ignorance”

Be patient. Everything in life will go exactly towards how it’s supposed to go. At times you will feel like an outcast, that u don’t fit in, but you would discover that being your own clique will be your strongest attribute. In life, you are going to face many challenges. Many moments of adversity. There will be a lot of successes & failures too. Those moments are going to create your character, build your integrity & they will become your beauty marks. On your journey in life, you may hear a lot more NOs than YESes but you will let those moments motivate you and those who said NO will eventually wish they would have said YES.

Apple Liew Junning

Apple Liew Junning

Financial Services Consultant
7x MDRT

“Your salary is the bribe they give you to forget your dreams.” – Awosanya

As an insurance advisor, I quickly learned that success in my field is not just about selling policies, but also about continuously improving myself. To keep myself motivated and up-to-date with the latest trends, I sought out mentors and attended industry events. By surrounding myself with like-minded professionals, I was able to learn from their experiences and stay ahead of the game.

But the real magic happened when I started applying these principles to my personal life. By holding myself accountable and constantly striving to improve, I found that my confidence grew and my relationships flourished. And the best part? I was able to share these techniques with my clients and watch them achieve their own goals.

At the end of the day, it's all about discipline and self-improvement. As an insurance advisor, I know that my success depends on my ability to push myself further and provide the best service possible. And with each new goal I achieve, I become a better advisor, mentor, and human being.

Tan Meng Lee

Tan Meng Lee

Financial Services Consultant
7x MDRT

“The combination of efficiency and determination is the key that unlocks the door to extraordinary achievements.”

To me, efficiency and determination are not just important values, but they are the cornerstone of success and responsibility in my industry. Efficiency is crucial in addressing clients' inquiries promptly and effectively, ensuring their needs are met and questions are answered with precision. By being efficient, I take on the responsibility of providing timely assistance, particularly during the critical claim process when clients rely on my expertise the most. I understand that purchasing insurance is a long-term commitment, potentially spanning a lifetime, and this understanding fuels my unwavering determination. Despite facing numerous rejections and encountering difficulties along the way, I remain resolute in my career choice, accepting the responsibility to serve my clients diligently. My determination further drives my dedication to guiding clients through the complexities of insurance, always striving to offer the best solutions and unwavering support. It is my responsibility to ensure that clients feel secure and informed throughout their insurance journey, and I am committed to fulfilling that responsibility with utmost efficiency and determination.

Lim Jia Hui

Lim Jia Hui

Senior Personal Wealth Manager
6x MDRT

As a senior personal wealth manager, I’m driven by a deep desire to inspire and empower clients to achieve their financial dreams. With a focus on retirement planning, wealth accumulation, and wealth protection, I specialize in crafting personalized strategies that help clients maximize their assets and minimize risk.

Through a deep understanding of this insurance industry and the latest market trends, I offer innovative solutions that drive exceptional results. But it’s not just about the numbers – I’m committed to building strong relationships based on trust and integrity, and delivering exceptional service that goes above and beyond. With a passion for helping clients achieve financial security and peace of mind, I’m dedicated to providing actionable insights that inspire clients to take control of their financial future and turn their dreams into reality.

Chang Yong Li

Chang Yong Li

Financial Services Consultant
2x MDRT
Lin Weisheng

Lin Weisheng

Financial Services Consultant
1x MDRT
Toh Teck Jin

Toh Teck Jin

Financial Services Consultant
1x MDRT

As an insurance advisor, I knew that my clients relied on me to have the most up-to-date knowledge and expertise to help them protect their assets. That's why I made it my mission to stay adaptable and disciplined in my work, always seeking to improve my skills and stay ahead of the curve.

Whenever a client came to me with a unique insurance need, I relished the challenge of finding a solution that would fit their specific situation like a glove. With years of experience under my belt, I was able to adapt quickly and draw on my vast knowledge to deliver the best possible advice.

By taking a disciplined approach to analyzing risks and assessing options, I ensured that my clients were always well-protected and prepared for whatever life might throw their way. And as a result, I earned a reputation as a trusted advisor, helping countless individuals navigate the complex world of insurance with confidence and peace of mind.

Celeste Rachel Chong Jiaqi

Celeste Rachel Chong Jiaqi

Financial Services Consultant

Work is going to fill a large part of our life, and the only way to be truly satisfied is to do what we believe is great work. And the only way to do great work is to love what we do. Being in the financial planning industry, our utmost responsibility is to educate and advise with integrity. Satisfaction flows in knowing that in times of bad, our loved ones are well taken care of.

Our daily schedule runs from appointments to meetings. It can be quite hectic, but with loving colleagues and understanding clients, every tiring day ends with a smile of joy. Having the privilege of being in LZ Advisory gives me the extra assurance that I have abundant opportunities and a safe space to fail when life gives us lemon. Work has never been more rewarding, and the greatest wealth has more to come.

April Yeo Qing Xuan

April Yeo Qing Xuan

Financial Services Consultant

“Miracle is another name for hard work”

Every day, millions of people wish for a miracle. But what is a miracle? Miracle is one in a million. Rather than waiting for it to happen, I prefer to make it happen! Of course, working hard doesn’t always equate to success but I do believe that my constant effort and perseverance will eventually bring me to where I want to be.

The reason why I join this industry is because I've seen enough of the bad, so I hope to educate more people on the importance of insurance and help them improve their lives with financial planning. I hope that by working harder, I am able to help more people and make their miracle happen too!

Joey Tan Zu Er

Joey Tan Zu Er

Financial Services Consultant
Koh Yok How

Koh Yok How

Financial Services Consultant

Insurance has evolved over time to meet the changing needs of each generations, providing solutions from protection to wealth preservation and accumulation. I always say “Insurance cannot make you a millionaire, but definitely can provide you and your love ones a peace of mind and help you achieving your long-term goals.

My aim is simple, tailoring financial solutions that fit individual’s unique needs on their financial journey from different life stages and securing a good balance of protection and wealth accumulation, ensuring they are well-prepared for their later stage of life.

I enjoy playing team sport and the feeling of celebrating winning together as a team. If you're looking for someone to help you achieve your financial goals and be part of your team, feel free to reach out to me.

Gemma Ong Xi Ran

Gemma Ong Xi Ran

Financial Services Consultant

“Time is Money”

Over the years as a financial advisor, my point of view never changed in this robust industry. I have experienced and seen how valuable advice has helped individuals and sometimes it can be life-changing. Money is a sensitive and emotional topic to discuss. Thus, meaningful communication and trust are the key elements that I believe in every sustaining relationship.

This career groomed me through the years on a personal level and by practicing what I preach, not only have I gained meaningful friendships and partnerships, but I have also gained tremendous confidence and boost in my finance portfolio. I am always thankful for life, good health and folks in my life, without these I would not be able to be disciplined and forward-looking.